CITY of Greater Bendigo mayor Margaret O’Rourke, Cr Yvonne Wrigglesworth and Cr George Flack were in town on Friday afternoon to sign a memorandum of understanding (MOU) to guide the development of tourism in the Heathcote Region.
The three met with the Heathcote Tourism Development Board to sign the MOU, which will foster collaboration across the Heathcote and broader region for tourism, event attraction and developing new and unique products as set out in the Heathcote Tourism Development Plan.
The city council will provide marketing, website, event promotion support as well as the development of the official visitor guide and assistance with developing key attractions and events to the region.
City Tourism and Major Events Manager Terry Karamaloudis said the partnership between the two organisations was important.
“Heathcote has a really strong tourism product already, with lots of exciting new ventures and businesses that are growing at the moment,” Mr Karamaloudis said.
“The board is such an important part of Heathcote’s tourism industry, particularly in their role coordinating and representing tourism businesses.
‘‘They support the management and operation of the Heathcote Visitor Centre through promotion of membership, tourism product development and visitor experience projects.
“Along with the City’s skilled Tourism and Major Events staff, we are confident this MOU achieves the right balance between Council and the community.
“The Heathcote region is a significant component of the overall tourism offering for Greater Bendigo.
“We are looking forward to working together with a renewed focus and commitment to Heathcote tourism.”
Cr O’Rourke was also positive about the move towards bringing more people to what she called the “gem” of the City of Greater Bendigo.
“More people need to see the Heathcote region and all that it offers,” Cr O’Rourke said at the signing.
“This is such a vibrant region and I feel as if it is untapped, and the question is how we get the rest of Victoria to come here. This MOU is a sign that we are thinking of what else we can do to really grow this region.”