IT’S OFFICIAL: Heathcote makes one of the greatest Shiraz wines in the entire world — and it costs less than $40 per bottle.
Sanguine Estate’s 2012 Inception Shiraz ranked equal first at the 2017 Mainfreight World’s Greatest Syrah & Shiraz Challenge, sharing the spot with the prestigious French 2012 Penfolds Grange valued at $1000.
Sanguine Estate’s CEO Jodi Marsh said it was a victory for the red Cambrian soils of Heathcote, which produced wine every bit as good as the “overrated and overpriced” wineries of France.
“We don’t have the massive marketing budget against these guys. The only way to prove we’re every bit as good as them is these competitions which they normally don’t enter.”
Jodi said the most prestigious wine labels usually avoided blind taste test competitions out of fear of being beaten by smaller wineries like hers.
“There’s no benefit in them putting a wine in a show like that. It makes us small boutiques wonder whether they’re really that good.”
She said the results confirmed her long-held suspicion that Heathcote’s wineries were producing world-class wines at a fraction of the price of famous brands such as Paul Jaboulet La Chapelle and M. Chapoutier L’Ermite.
“To have a Heathcote Shiraz recognised as one of the best brands in the world is absolutely fabulous for the region.”
“This result is by far our most exciting because for the first time we went head to head with Penfolds Grange, which was the same vintage. This means we’re comparing apples with apples. This is the proof that we’ve been looking for.”
Some 427 Shiraz wines from Australia, France, South Africa, Argentina, Chile and New Zealand were blind taste-tested at the National Wine Centre in Adelaide.
Forty of those wines achieved a Five Stars Gold Medal, including the 2012 Inception Shiraz which placed first for the $35-$40 category and equal first for the overall category with nine other wines.
The results were released in September’s edition of Winestate Magazine.